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About AI Accounts

The finance team behind ambitious owner-managed UK businesses.

We are not a traditional practice that only looks backwards. We work as part of your team, bringing clarity to the numbers and building a finance function that keeps pace with your growth.

★★★★★  5.0 on Google •Nearly 20 years of finance experience •Built for owner-managed businesses

Finance support built for growth, not just compliance

Growing businesses often need more than year-end accounts before they are ready for a full in-house finance team. That is where we come in.

We work with founders, leadership teams and growing businesses across the UK, bringing clarity to the numbers, strengthening finance processes and giving you better visibility over performance, cash flow and the decisions ahead.

Our mission is simple: to help our clients succeed with their growth plans, with the right level of support at the right stage.

What we help you do

  • Get clearer visibility over cash and performance
  • Improve the quality and timing of your reporting
  • Build finance processes that grow with the business
  • Make better decisions using reliable data
  • Create a stronger financial base for raising and scaling
Qualified and accountable
Our accountants
Chartered
AML supervision
HMRC
Data protection
ICO: ZA929803
Founder
Nearly 20 years in finance
Companies House
AI Accounts Ltd, no. 12567377
VAT registered
GB 364 6378 67
Registered office
124 City Road, London, EC1V 2NX
Client rating
5.0 on Google
Anna Stafford, founder of AI Accounts
Meet the founder

Anna Stafford

Founder and Managing Director

Anna founded AI Accounts to give owner-managed UK businesses a better kind of finance support. After nearly 20 years across practice and in-house finance roles, she kept seeing the same gap: growing businesses needed clearer visibility, stronger reporting and more practical support than a standard accountancy setup was giving them.

She works closely with founder-led and fast-growing businesses, with a particular focus on owner-managed businesses, growing companies and the tech sector. Her approach is practical, commercial and hands-on, helping leadership teams put reliable numbers behind their biggest decisions.

Today, client work is delivered by a team of chartered accountants, led by Anna.

How we help

The right level of support for your stage

Three clear services that grow with you, from solid foundations to senior, strategic finance input.

Early stage

Finance Foundations

The essentials done properly: bookkeeping, payroll, VAT, reporting and core finance processes, so your numbers are accurate and your deadlines are covered.

Growing teams

Finance Operations

Stronger day-to-day finance: better reporting, tighter controls, clearer cash flow visibility and systems that keep pace as complexity grows.

Bigger decisions

Fractional CFO

Senior finance input for budgeting, forecasting, board reporting, cash flow planning and strategic decisions, without the cost of a full-time hire.

Who we work with

Owner-managed UK businesses built to last

From founder-led businesses putting the right foundations in place early, to growing companies that need stronger reporting and forecasting as complexity increases.

Owner-managed businesses

Getting the numbers, reporting and financial story ready for growth or investment.

Growing companies

Businesses that need stronger finance operations and senior input as they grow.

Tech businesses

Particular experience supporting SaaS and technology companies through scale.

Recruitment businesses

Finance support shaped around the cash flow and reporting needs of recruitment.

Founder-led teams

Founders who want a finance partner, not just a compliance provider.

Not sure where you fit?

Take the 2-minute quiz and we will point you to the right support.

★★★★★

“Anna and AI Accounts are very competent, receptive and solution-focused, and I trust their advice.”

Mattia, Anonymised

£120,000+ saved by 20i in year one 5.0 Google rating Named client case studies
Read our case studies
Trusted by ambitious UK businesses
20i Multiplier Anonymised Capio Recruitment Alphalake AI

Practical finance notes for owner-managed UK businesses

Written by Anna, for owners who want the numbers to mean something.

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Looking for a finance partner that feels part of your team?

Tell us where your business is right now and we will point you to the right level of support.