Accountants for digital agencies.
Agencies do not run on simple numbers. Revenue is earned across projects and retainers, your biggest cost is people’s time, and profit hides at the project level. We make sense of all of it, so you can grow the agency with confidence.
Finance built for how agencies make money
An agency’s numbers are tied up in projects, retainers and people. Time becomes work in progress before it becomes an invoice, utilisation drives the whole model, and the difference between a profitable client and a draining one is often invisible until someone does the maths.
That is the maths we do. As accountants for digital agencies, we give you clear reporting on projects, utilisation and cash, so you know exactly where the agency makes its money.
The finance challenges we solve for agencies
- Project and retainer revenue, recognised over time
- Work in progress and unbilled time
- Billable utilisation, staff and freelancer costs
- Profit by project and by client
- Lumpy cash flow from milestones and retainers
- Day rates, margins and recovery
Across the agency world
The support agencies actually need
From project numbers to the cash that funds the next hire, mapped to the services that fit.
Project & retainer revenue
Revenue recognised across projects and retainers, with work in progress and unbilled time tracked so the numbers match the work delivered.
Utilisation & project profit
See billable utilisation, recovery and profit by project and client, so you know which work makes money and which quietly loses it.
Payroll & freelancers
Payroll for your team and payments to freelancers and contractors, an agency’s largest and most variable cost, handled accurately.
Bookkeeping & day-to-day
Accurate books, on-time reporting and the day-to-day finance admin off your plate, so you can focus on clients and creative.
Cash flow & forecasting
Agency cash swings with milestones and retainers. We forecast and manage it so you can plan hiring and pitch bigger with confidence.
Reporting & KPIs
Clear management reporting around the agency metrics that matter, from utilisation and recovery to gross margin and pipeline.
“Anna and AI Accounts are very competent, receptive and solution-focused, and I trust their advice.”
Mattia, Anonymised
Handy calculators for agency owners
Agency finance questions
Yes. We work with digital, creative, marketing and PR agencies and design studios, handling the project and retainer revenue, utilisation and cash flow that agency finance depends on.
Yes. We recognise revenue across projects and retainers properly, track work in progress and unbilled time, and make sure your numbers reflect the work you have actually delivered.
Yes. We build reporting around the metrics agencies live by, including billable utilisation, recovery and profit by project and client, so you can see which work actually makes money.
Yes. We handle payroll for your team and payments to freelancers and contractors, which is usually an agency’s largest and most variable cost.
Agency cash flow swings with project milestones and retainer billing. We forecast and manage it, so you can plan hiring, pitch for bigger work and ride out the gaps with confidence.
Yes. From founder-led studios to established agencies, we scope support to your size and stage, scaling from finance foundations to finance operations and fractional CFO support as you grow.
Finance that understands agencies
If you run a digital, creative or marketing agency, we will show you where the money is made and help you grow with confidence.