Finance support for owner-managed UK businesses, at every stage.
You do not need the same finance support at every stage of growth. We work with owner-managed UK businesses, matching the right level of support to where your business is now and where it is heading.
The right finance support for where you are now
We provide finance support for owner-managed UK businesses at every stage of growth. Early-stage businesses need solid foundations. Growing businesses need stronger reporting, controls and visibility. Scaleups need senior, strategic finance input.
Find your stage or your sector below, and we will point you to the right level of support.
Which stage are you at?
Startups
You are early-stage and need the basics done properly, with room to grow.
- Bookkeeping, payroll and compliance handled
- Clear management accounts
- Visibility over cash flow
- Support as you prepare to raise
Scaleups
You are growing and finance is becoming harder to manage on the current setup.
- Faster, clearer and more reliable reporting
- Tighter month-end processes and controls
- Cash flow visibility and forecasting
- Senior input for board and investors
Three services that grow with you
Whatever your stage, there is a level of support that fits, and it scales as you do.
Finance Foundations
Bookkeeping, payroll, VAT, reporting and year-end, so your numbers are accurate and deadlines are covered.
Finance Operations
Stronger reporting, tighter controls, clearer cash flow visibility and systems that keep pace with growth.
Fractional CFO
Senior input for forecasting, board reporting, fundraising and strategic decisions, without a full-time hire.
Finance shaped around your industry
Different sectors face different finance challenges. We bring particular experience where it matters most.
SaaS & technology
Recurring revenue, R&D and fundraising bring finance complexity that general accountants often miss.
- Recurring revenue and MRR or ARR reporting
- R&D tax claims on development costs
- SEIS, EIS and investor-ready reporting
E-commerce
Stock, channels and cross-border sales make e-commerce finance more complex than it looks.
- Inventory, COGS and margin by product
- Marketplace fees and multi-channel sales
- Cross-border VAT and cash flow tied to stock
Digital agencies
Project and retainer work makes agency finance about utilisation, work in progress and project profit.
- Project and retainer revenue, work in progress
- Billable utilisation, staff and freelancer costs
- Project-level profitability and lumpy cash flow
Recruitment
Contractor payroll and the gap between paying contractors and getting paid make recruitment finance its own discipline.
- Contractor payroll, timesheets and margins
- Permanent placement fee recognition
- Cash flow and funding for contractor pay
Work in another sector? We support founder-led businesses across many industries. Talk to us about yours.
“Anna and AI Accounts are very competent, receptive and solution-focused, and I trust their advice.”
Mattia, Anonymised
Not sure which level of support you need?
Answer a few quick questions and we will point you to the right fit for your stage and sector.
Common questions
Early-stage startups usually start with Finance Foundations. Growing businesses that need stronger reporting and controls move to Finance Operations. Scaleups that need forecasting, board reporting and strategic input use Fractional CFO support. If you are not sure, the finance service quiz points you to the right fit.
Yes. Early-stage and pre-revenue startups are a good fit for Finance Foundations, which covers bookkeeping, payroll, VAT and year-end so the basics are right from the start.
We work across owner-managed businesses, with particular experience in SaaS and technology, e-commerce, digital agencies and recruitment.
Many businesses sit between stages or need a mix. We scope support to where your business is now and what it will need next, so you are never paying for more than you need too soon.
Yes. Our three services are designed to scale with you. Many clients start with Finance Foundations and add Finance Operations or Fractional CFO support as the business grows.
Let’s find the right fit for your business
Tell us where your business is now and we will point you to the right level of finance support.
Owner-managed businesses
Profitable and established? Get the finance function, cash visibility and profit planning to know what you can afford and build a business worth selling.
Explore owner-managed finance supportWeighing your first finance hire
About to hire a financial controller or finance manager? See the real all-in cost, and how an outsourced finance function compares.
Explore the first-finance-hire option