Strategic finance support for startups.
Strategic finance support is your ongoing fractional CFO: a senior partner who turns your numbers into direction. From the KPI framework to FP&A and the big calls on pricing, hiring and growth, we help you decide with clarity, month after month.
Accounting tells you the past. Strategic finance shapes the future
Your bookkeeper records what happened and your accountant files it. But the high-value questions, what to charge, when to hire, which channel to back, whether the unit economics work, need someone looking forward, with the seniority to have a view.
That is the role we play. An ongoing fractional CFO who knows your numbers, owns your KPIs and FP&A, and sits beside you for the decisions that actually move the business.
Signs you need this
- Big decisions made without the numbers
- No clear KPIs to steer by
- Unsure if your unit economics work
- Pricing set by guesswork
- Nobody owning tomorrow
- Want a CFO without the salary
Your finance brain, on tap
The ongoing strategic work that turns numbers into decisions.
KPI framework
The right metrics for your model, defined, tracked and turned into a dashboard you steer by.
FP&A
Ongoing planning and analysis: budget versus actual, variance and what it means for your plans.
Unit economics
Do you make money on each customer? We get clarity on CAC, payback, margin and lifetime value.
Pricing strategy
One of your highest-leverage levers, set with analysis and CFO judgement, not guesswork.
Decision support
Hiring, investment and growth calls, sense-checked against the numbers and your runway.
An ongoing partner
A senior finance partner who knows your business and is there for the decisions as they come.
Our strategic finance process
Set the foundations, then run an ongoing rhythm of insight and decisions.
Understand the business
We get to know your model, goals and the decisions ahead.
Build the KPI framework
We define and set up the metrics that actually drive your business.
Establish the rhythm
A regular cadence of analysis, review and decision support.
Analyse & advise
We dig into unit economics, pricing and performance, and advise.
Support decisions
We are alongside you for the big calls as they come up.
Scale with you
Our input grows with the business and flexes around key moments.
An ongoing CFO helps you
“Working with AI Accounts is like having your very own financial controller within your business.”
20i, fast-growing tech startup
Strategic finance ties it together
The other CFO services plug into this.
Board & Investor Reporting
Where your KPIs and FP&A become the story your board sees.
Financial Controller
For day-to-day ownership of the finance function, this sits in Finance Operations.
Strategic finance questions
It is the ongoing fractional CFO relationship: a senior finance partner who builds your KPI framework, runs FP&A, and helps you make the big decisions on pricing, hiring, unit economics and growth, month in, month out.
Forecasting, board reporting, investor readiness and fundraising are specific pieces of work. Strategic finance is the always-on partnership those pieces plug into, your CFO for the ongoing decisions, not just one-off events.
The ones that actually drive your business. For many startups that means growth, unit economics, CAC and payback, retention and runway. We build a framework that fits your model and stage.
Yes. Pricing and unit economics are some of the highest-leverage decisions you make. We bring the analysis and CFO judgement to get them right and revisit them as you grow.
It is scoped to your needs, from a light monthly rhythm to more hands-on involvement, often with extra time around board meetings, fundraising or big decisions.
Strategic finance support sits within our Fractional CFO support, which starts from £3,000 plus VAT a month, scoped to how much senior input you need.
Get a CFO in your corner
An ongoing senior finance partner who turns your numbers into direction. Book a quick intro call to get started.