Accounting for startups, built on strong foundations.
Accurate numbers, deadlines handled, finance basics done properly. We help UK startups get bookkeeping, payroll, VAT and year-end right from the start, so you can spend less time on admin and more time building.
When your business needs the finance basics in place
In the early stages of growth, finance can quickly become messy. Good accounting for startups should keep bookkeeping, payroll and deadlines under control, but too often bookkeeping slips behind, payroll becomes another admin task, and deadlines start to creep up. Founders end up spending time on finance jobs that should already be handled.
That is usually the point where reliable finance support starts to make a real difference. The right bookkeeping, payroll and compliance support helps you spend less time chasing admin and more time running the business.
Signs you need stronger finance foundations
- Bookkeeping is slipping behind
- Payroll feels manual or time-consuming
- You are not fully confident in the numbers
- Compliance deadlines feel too easy to miss
- Finance admin still sits with the founder
- You need better month-to-month visibility
- The business is growing, but the basics are not keeping up
Built for early-stage and founder-led businesses
The finance basics, handled properly
Everything an early-stage business needs to stay accurate, compliant and organised. Explore each area below.
Bookkeeping
- Cloud-based bookkeeping kept current
- Regular reconciliations and transaction posting
- Clearer visibility over income and costs
Payroll
- Payroll setup and processing for your team
- Accurate RTI submissions and compliance
- Payslips, reports and workplace pensions
Management accounts
- Monthly management accounts on time
- Clearer visibility over performance and costs
- Better support for day-to-day decisions
Year-end accounts & Corporation Tax
- Annual financial statements prepared accurately
- Filed on time with Companies House and HMRC
- Corporation Tax returns prepared and submitted
VAT returns
- VAT returns prepared and filed on time
- Making Tax Digital compliant submissions
- Help choosing the right VAT scheme
Self Assessment
- Personal tax returns for company directors
- Salary, dividends, share options and reliefs
- Prepared and filed accurately with HMRC
Xero accountants
- Xero setup, migration and day-to-day support
- Free switching to Xero
- Your finances in one place, kept current
Company formation
- Company incorporation done properly
- The right structure and registrations
- Finance set up from day one
Day-to-day finance support
- Less finance admin sitting with the founder
- More dependable finance routines
- A clearer base to build on as you grow
The right basics, the right level of support
We help you put the right finance basics in place, so your records stay accurate, your deadlines stay on track and your business has a stronger base for growth.
Accurate numbers
Your bookkeeping and reporting stay organised, current and easier to rely on.
Compliance handled
Payroll, VAT, year-end and tax deadlines stay on track, so nothing important slips.
Less admin on the founder
Less day-to-day finance admin sitting with you, so you can focus on the business.
Support that fits your stage
The level of support that suits an early-stage business, without paying for more too soon.
“Anna and AI Accounts are very competent, receptive and solution-focused, and I trust their advice.”
Mattia, Anonymised
Handy calculators for early-stage founders
Support that scales when you do
Many clients start with Finance Foundations and move up as the business grows.
Finance Operations
For growing businesses that need stronger reporting, better processes and clearer financial visibility.
Explore Finance OperationsFractional CFO
For businesses that need forecasting, board reporting and more strategic finance input.
Explore Fractional CFOFinance Foundations questions
The day-to-day essentials: bookkeeping and bank reconciliations, payroll and workplace pensions, VAT returns, basic management accounts, and year-end accounts with Corporation Tax. We shape the support around what your business needs now and next.
It starts from £450 + VAT per month. Fees are fixed and monthly with no long contracts, and we scope every proposal to your business.
Yes. It is built for early-stage and founder-led businesses that need accurate records, covered deadlines and less finance admin, but are not yet ready for Finance Operations or Fractional CFO support.
Yes, and we handle the move for you. Switching from Xero is free, and switching from other software starts from £100 + VAT depending on size.
Client work is delivered by a team of chartered accountants, led by founder Anna Stafford, who has nearly 20 years in finance. We are rated 5.0 on Google.
You can move up to Finance Operations for stronger reporting and processes, or to Fractional CFO support for forecasting, board reporting and strategic input. Many clients start with Foundations and grow from there.
Get your finance foundations right
If your business needs reliable finance support to stay organised, compliant and ready for growth, we can help.