Accountants for ecommerce businesses.
Online brands live and die by margin and cash. Stock ties up money before it sells, marketplace fees nibble at every order, and cross-border VAT can catch you out. We make the numbers clear, so you know what really makes money and can fund your next move.
Finance built for how online brands make money
Ecommerce numbers are deceptively tricky. Revenue looks healthy, but margin hides behind cost of goods, shipping, marketplace fees and returns, and a big chunk of your cash is sitting in stock you have not sold yet.
We bring it all into focus. As accountants for ecommerce businesses, we give you clear margins, clean multi-channel books and a handle on cash, so you grow on profit, not just revenue.
The finance challenges we solve for online brands
- Inventory and cost of goods sold
- Margin by product, SKU and channel
- Multi-channel sales and marketplace fees
- Cross-border VAT, OSS, IOSS and import VAT
- Cash tied up in stock and working capital
- Payment processor fees, returns and seasonality
Across online retail
The support online brands actually need
From true margins to the cash that funds your next stock order, mapped to the services that fit.
Inventory, COGS & margin
Cost of goods and stock accounted for properly, so you see real margin by product, SKU and channel, not a flattering top line.
Multi-channel & marketplaces
Sales, fees, refunds and payouts reconciled across Shopify, Amazon and other channels, so your books match what hit the bank.
VAT & cross-border
UK VAT handled and cross-border VAT navigated, including OSS, IOSS and import VAT, so selling into new markets stays clean.
Bookkeeping & day-to-day
Accurate books, on-time reporting and the day-to-day finance admin off your plate, so you can focus on products and customers.
Cash flow & stock funding
Stock ties up cash long before it sells. We forecast your working capital cycle so you can fund inventory and ride out seasonality.
Reporting & KPIs
Clear reporting around the metrics online brands live by, from gross margin and contribution to AOV and channel profitability.
“In our very first year with AI Accounts, they have saved us over £120,000. That is cash back into our business! We now have restored faith in our management information and love the way it’s presented to us. Working with AI Accounts is like having your very own financial controller within your business.”
20i, web hosting platform
Handy calculators for online brands
Ecommerce finance questions
Yes. We work with DTC brands, Shopify stores, marketplace sellers and multi-channel retailers, handling the inventory, margin and cross-border VAT that ecommerce finance depends on.
Yes. We account for inventory and cost of goods sold properly, so your margins are accurate and you can see profit by product and by channel rather than guessing.
Yes. We reconcile sales, fees, refunds and payouts across Shopify, Amazon and other marketplaces, so your books reflect what actually landed in the bank.
Yes. We handle UK VAT and help you navigate cross-border VAT, including OSS and IOSS and import VAT, so selling into new markets does not create nasty surprises.
Stock ties up cash long before it sells. We forecast and manage your working capital cycle, so you can fund inventory, ride out seasonality and grow without running dry.
Yes. Whether you sell direct to consumer, through marketplaces or across several channels, we scope support to your model and scale it from finance foundations to fractional CFO support as you grow.
Finance that understands ecommerce
If you run an online brand, we will show you where the margin really is and help you grow on profit, not just revenue.