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Case study

How Prime Optical scaled with seamless financial support

How Prime Optical grew from incorporation to a thriving business, with AI Accounts handling everything from setup and bookkeeping to cash flow and year-end.

About the client

About Prime Optical

Prime Optical is a UK recruitment and staffing business focused on the optical and pharmacy sectors. They offer permanent placements, locum and contract staffing and executive search, and are known for a professional approach that matches client and candidate needs effectively.

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Founded
2018
Headquarters
London, UK
Industry
Recruitment & staffing
Focus
Optical & pharmacy sectors
The story

From a year-end deadline to steady growth since 2018

01
The challenge

When Prime Optical first came to AI Accounts, the clock was already ticking: they faced a tight deadline to get their accounts and tax filings completed at year-end. It was a high-pressure start with no room for slip-ups.

Beyond that immediate deadline, as a brand-new business they needed help getting set up properly, from incorporating the company to managing cash flow and putting ongoing financial operations in place for smooth, scalable day-to-day running.

02
Our approach

We provided end-to-end support from day one. We laid the finance foundations, incorporating the business and guiding the founders through setup, then delivered timely, accurate bookkeeping so they had complete financial transparency from the start.

As their finance operations partner, we managed cash flow to keep the business liquid while it grew, worked closely with them through high-pressure periods like year-end to get every account and tax filing in on time, and provided business advisory to help them navigate the early stages. When they launched their sister company, Prime Pharmacy, we scaled our support alongside them.

03
The results

Prime Optical hit that first year-end deadline, and has grown steadily ever since. With tailored financial support and reliable foundations underneath them, both Prime Optical and Prime Pharmacy have grown into thriving businesses.

By consistently delivering on tight deadlines and pairing the day-to-day with genuine strategic advisory, we have helped the team build with confidence, year after year, since 2018.

In their words

“We’ve been with AI Accounts since we launched Prime Optical in 2018 and couldn’t be happier with the service we received. We had a tight turnaround on getting the accounts and tax filed at year-end, and the team at AI delivered! From incorporating our business to the bookkeeping services, cash flow management and additional business advisory, we have been very pleased with AI Accounts and would recommend them to any business that wants to scale up their startup. They have seen us grow and supported us when we launched our sister company Prime Pharmacy.”

Helen, Prime Optical

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